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Nov 8, 2024
We’re not going to bore you with every detail, but understanding why we founded Celaro requires a quick look back at our journey. The truth is, Celaro isn’t just another project tracker; it’s born from years of hands-on experience, countless projects, and a passion for creating something truly meaningful for creatives like us.
01 Why Celaro was founded
From a young age, we’ve worked on projects with a range of goals. Some were simply for the joy of creating, while others aimed to reach a broader audience. That’s where Celaro comes in. Initially, Celaro was meant to be a simple habit tracker with close to no impact on others, but that didn't feel like enought for us.
We eventually evolved Celaro into what it is today, a project tracker built for people like us: designers, developers, and other creative individuals and teams. With our years of team experience, we understand how important it is to have a project tracker that feels intuitive and inspiring, one that helps you reach a state of creative flow and stay there, so you can create the 'next big thing' (or something smaller, but just as valuable) even faster.
After experiencing countless project trackers over the years, we know one thing for sure: we want to be more than that. We aim to move beyond what a project tracker is “supposed” to do and create something that’s tuned to the way creative teams work. With Celaro, you can keep everything moving, experiment freely, and take on projects with serious momentum.
02 What drives us
Aside from the fact that we can’t seem to go without an ongoing project, which in itself keeps us motivated. A large part of our drive comes from a desire to help others including ourselves by creating innovative things.
We know that not everything anyone creates will be groundbreaking. Most of us work through multiple projects before finding the one that resonates on a deeper level. This is where we hope Celaro will support you: helping you maintain momentum and work efficiently, whether solo or in a team, so you can keep innovating.
Above all, we genuinely enjoy connecting with other like-minded people who love creating.
03 What is our end goal with Celaro
Our ultimate goal with Celaro is to set a new standard for creative project tracking, one that truly understands the needs of designers and developers. We’re building a platform that not only keeps teams organized but also fuels their creativity, enabling effortless collaboration and empowering them to build things they’re genuinely proud of.
Reflecting on where we began and envisioning where Celaro is headed makes us more excited than ever to share this journey with you. We’d love for you to join us as we continue building something truly meaningful for creative teams everywhere.
Until next time!
Simon Hansson
Co-founder & Head of Marketing
